Tink Tank

just click here to watch my jing presentation

Ritz Carlton exercice

wow: ralph lauren click-to-buy video

click here

Content strategy

See the full post "four eyes are better than two", on the trendy fashion blog oh joy!






Other example of lifestyle content with this amazing and beautiful video from the same blog:




To go further: how can a hotel without a "lifestyle vibe" develop an effective content strategy?

, the hotel need to :

• know what its customers, community want to talk about and be willing to engage in those conversations:

 think about a keywords analysis as a tool for blog post or blog SEO that will help to uncover the language that the hotel's audience is using on the social web

• know where to interact with the audience, in other words where to "hang out" online

Different social media tools can implement the content strategy of the hotel such as blogs which are powerful method for engaging the hotel audience, it has social media and SEO benefits.

• measure the results of the content and to see which ones catch fire and if you are making headway: 

track how many comments and likes the facebook post gets/ track how many post or tweets mention the hotel brand/ how many comments get the blog posts/ how much traffic on your different social platforms and how mauch traffic you gain thanks to twitter and facebook.

wow: My starbucks idea

click here 

• My starbucks idea is a collaborative website based on crowdsourcing.
• The website gives customers opportunity to use a suggestion box where they are able to share and suggest some personal requests and whishes in order to improve Starbucks services. 
• Now with new technologies, people get the opportunity to vote for the most interresting idea and leave a comment to complete it or make it better. 
• Among all the suggestions, we can found: get a free beverage for birthday or give credit for each drink or free WIFI use...
• few times after the website opening, people were already engage in this new type of community.  Some ideas received more than50 comments both and other get more than 10 000 votes. Historically speaking, the most famous idea received more than 95 000 votes. These exceptionals results traduce the increasing customers' needs to express themselves.
• So this is such a good exemple of communication and interactivity with customers that can be useful in hospitality  and services improvement. this collaborative space is not only a simply way to engage and give voice to costumers but it is also a powerful instrument for the brand company to really know and care about people's wants and needs...

And you what are your suggestions?

online reputation management for hotels

Wow: special K shop

my pinterest

Hey guys! you can now follow me on my pinterest account!!! see you there!

Find a hospitality or travel Pinterest + explore

I choose to explore the hospitality group Accor.

How does the brand use Pinterest to add value for the customer?

First, the brand use Pinterest to add value by sharring cool and relevant images of food, landscapes or local culture. though 11 boards,  customers have  an overview of the company and can discover the lastest destinations where the group is present.  With all these images people are impacted by the brand atmosphere  and are inspired for their personal travel.

secondly, the brand doesn't only share its own content, but also share content from other people and website to promote a lifestyle or show the real essence behind the brand. The main goal is to make people discover the brand from the inside  with strong add value content and then make them to be in love with the brand and sell the products decribed on the page .

and finally ,there is a kind of proximity and a trust relationship established with the customer, who do not hesitate to share interesting content with the rest of the community.

Is the Pinterest bookable?

Yes it is!

Royal Caribbean has confirmed its plans to develop a third Oasis-class ship that could potentially carry more than 5,000 passengers.

The new vessel, which the cruise line hopes to have in the water by 2016, would join the existing Oasis of the Seas and Allure of the Seas, both of which have space for 5,400 guests and rate as the largest passenger ships in the world.

 "The Oasis of the Seas and Allure of the Seas have proven themselves to be exceptionally attractive ships by generating the highest guest satisfaction ratings in the fleet coupled with very compelling financial returns," Building the new mega-ship could cost €1 billion ($1.29 billion), according to at least one report. While the vessel will be a sister ship to Oasis and Allure, that doesn't mean it will be exactly the same.

 The new ship could give Royal Caribbean the opportunity to try new restaurant and entertainment concepts as well as new routes -- The one thing that can be said for certain about the Oasis-class vessels? The ships have been a massive success,.

 LINK ARTICLE IS HERE

museums are SoLoMo

digital solutions for an independant hotel

le caviar, une passion francaise

A quelques jours des fêtes de fin d'année, intéressons nous rapidement à un produit de luxe, autrefois réservé aux élites et qui pourrait bien faire son entrée sur nos tables de réveillon; Il s'agit du caviar.

En oui, cette année et pour le plus grand plaisir des fins gourmets vous aurez peut-être la chance de déguster cet or gris que seul une poignée de porte-monnaie pouvait s'offrir jusqu'à maintenant.

Depuis quelques années, avec la disparition de l'Esturgeon (le poisson produisant les oeufs) le caviar est en phase de devenir un produit de grande consommation. En effet,  le caviar sauvage étant de plus en plus rare, c'est un autre genre de caviar, dit caviar d'élevage moins "naturel", plus "industriel" mais également moins chère et d'aussi bonne qualité qui inonde le marché actuellement.

Mais bien plus qu'un simple produit de consommation, le caviar est avant tout une histoire de passion que les spécialistes de cette tendance ne manqueront pas de vous faire partager. Au début du mois de Décembre, le site caviarpassion.com spécialisé dans la vente en ligne de caviar et la boutique de luxe Haviland avaient organisés une rencontre "dégustative" autour du caviar, où les consommateurs purent apprendre les règles de bonne dégustation du caviar.

Alors de 40 à 400€ les 30g de caviar, opterez vous pour l'or gris cette année?

lien de l'article ici

digital IQ

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget—it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value

To get a high digital IQ value, the companies should take into account four main components:

• The website= effectiveness of the brand site

 The website represents 30% of the digial IQ

for example we can find:

Ø  Site Technology

Ø  Site Search & Navigation

Ø   Reservations

Ø   Property Pages and Destination Guides

Ø   Customer Service

Ø   Rewards/Loyalty Programs

Ø   Social Media Integration

• The mobile = Compatibility, optimization and marketing on smartphones, tablets and other mobile devices.

mobiles represents 20% of digital IQ.

Ø  Mobile sites/compatibility, functionality, Transaction

Ø  IOS Applications/Android& Blackberry: availability, popularity, functionality

Ø  mobile innovations: sms, geo located, instagram, etc

• Social medias= Brand presence, community size, content, and engagement on major social media platformson global and select property accounts

It represents  20% of the digital IQ

Ø  facebook:

Likes", Growth, Post Frequency, Applications, Responsiveness, Content, Interaction Rate, F-Commerce

Ø  Twitter:

Followers, Growth, Tweet Frequency, Online Voice

Ø  YouTube: 

Views, Number of Uploads, Subscriber Growth, Content, Interactivity

• Digital marketing=Search, display, and email marketing efforts

It represents  30% of the digital IQ

Ø  Search:

Trafic, SEM, SEO, Web Authority

Ø  Display Advertising & Innovation:

Text & Banner Ads, Retargeting, Cross-platform Innovation Initiatives, Presence on Emerging Platforms: Pinterest, Tumblr, Google+

Ø  Blog & Other User-Generated Content:

Mentions, Sentiment, TripAdvisor Reviews

Ø  email:

Frequency, Content, Social Media Integration,Mobile Optimization

after BRICs, CIVETS?

Ten years after Brazil, Russia, India and China were dubbed the BRICs, any early mover advantage for investing in those economies has long gone.

But lovers of acronyms will be relieved to learn the latest investment theme claiming to steal a march on emerging markets also has a catchy name: CIVETS.

The so-called CIVETS group of countries—Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa—are being touted as the next generation of tiger economies, even if they are named after a more shy and retiring feline mammal.

These nations all have large, young populations with an average age of 27. This, or so the theory goes, means these countries will benefit from fast-rising domestic consumption. They also are all fast-growing, relatively diverse economies, meaning they shouldn't be as heavily dependent on external demand as the BRICs.

article link is HERE

customer discovery path

hotel booking opportunities

Slideshare gogobot from YaminaHsW

Hydropolis Underwater Hotel, Dubai in 2015

There have been some pretty crazy real estate projects buils in the united Arab Emirates like the world’stallest buildind: the burj Dubai. This time, the Hydropolis Underwater Hotel and Resort is a proposed hotel, designed by Prof. Joachim hauser that could be the world's first underwater luxury resort . It is planned to be situated 66 feet (20 m) below the surface of the Persian Gulf, just off Jumeira Beach in Dubai, and projected to cost $300 million to construct, 225 million have already been collected.

 In fact no initial construction had begun, the hotel project was conceived in 2006, was delayed in 2008, but the planned construction should occur in 2015 thanks to trust investors. With a projected cost of $300 million to build, it would be also one of the world’s most expensive hotels to visit on the earth. The undersea hotel should be built with 140 suites for a total cost per night about 13 000 euros. That’s the price for a 7 stars luxury service!! As well, places for dinning, a shopping complex, a spa and a cinema will occur. But with all of what’s to “sea” around you , who needs movies?

 If we go further, the first undersea hotel will have to be respectful of the environment. The designer said: “I have designed Hydropolis with organic structures in mind to remove the sharp edges and harsh architectural design components of land-based edifices […] the effect is to create more tranquil living environs where smoother architectural flow blends our natural biorhythms with our living spaces.” So underwater living is certainly one vastly unexplored territory such destination will be more commonplaces, especially if we screw up this planet with global warming. Underwater hotels like hydropolis may be a means for survival.

 And you, what do you think about?

 Article link is HERE

Isuu Vs Prezi

So for this fourth assigment I had to use different tools. the first one was prezi and the second was Issuu.in a first place , I was more comfortable with Prezi than issuu because last week I had use it. I needed some time to use easily the second one because there were a lot of informations, and I didn't know where I had to go and what to do.
But in a global view I've prefered Issuu because you only have to upload a file and then you have a beautiful document. Whereas Prezi is also a great tool but asks so much more organisation thus it is more longer

Issuu restaurant resentation

Open publication - Free publishing - More restaurant