digital IQ

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget—it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value

To get a high digital IQ value, the companies should take into account four main components:

• The website= effectiveness of the brand site

 The website represents 30% of the digial IQ

for example we can find:

Ø  Site Technology

Ø  Site Search & Navigation

Ø   Reservations

Ø   Property Pages and Destination Guides

Ø   Customer Service

Ø   Rewards/Loyalty Programs

Ø   Social Media Integration

• The mobile = Compatibility, optimization and marketing on smartphones, tablets and other mobile devices.

mobiles represents 20% of digital IQ.

Ø  Mobile sites/compatibility, functionality, Transaction

Ø  IOS Applications/Android& Blackberry: availability, popularity, functionality

Ø  mobile innovations: sms, geo located, instagram, etc

• Social medias= Brand presence, community size, content, and engagement on major social media platformson global and select property accounts

It represents  20% of the digital IQ

Ø  facebook:

Likes", Growth, Post Frequency, Applications, Responsiveness, Content, Interaction Rate, F-Commerce

Ø  Twitter:

Followers, Growth, Tweet Frequency, Online Voice

Ø  YouTube: 

Views, Number of Uploads, Subscriber Growth, Content, Interactivity

• Digital marketing=Search, display, and email marketing efforts

It represents  30% of the digital IQ

Ø  Search:

Trafic, SEM, SEO, Web Authority

Ø  Display Advertising & Innovation:

Text & Banner Ads, Retargeting, Cross-platform Innovation Initiatives, Presence on Emerging Platforms: Pinterest, Tumblr, Google+

Ø  Blog & Other User-Generated Content:

Mentions, Sentiment, TripAdvisor Reviews

Ø  email:

Frequency, Content, Social Media Integration,Mobile Optimization