wow: ralph lauren click-to-buy video

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Content strategy

See the full post "four eyes are better than two", on the trendy fashion blog oh joy!






Other example of lifestyle content with this amazing and beautiful video from the same blog:




To go further: how can a hotel without a "lifestyle vibe" develop an effective content strategy?

, the hotel need to :

• know what its customers, community want to talk about and be willing to engage in those conversations:

 think about a keywords analysis as a tool for blog post or blog SEO that will help to uncover the language that the hotel's audience is using on the social web

• know where to interact with the audience, in other words where to "hang out" online

Different social media tools can implement the content strategy of the hotel such as blogs which are powerful method for engaging the hotel audience, it has social media and SEO benefits.

• measure the results of the content and to see which ones catch fire and if you are making headway: 

track how many comments and likes the facebook post gets/ track how many post or tweets mention the hotel brand/ how many comments get the blog posts/ how much traffic on your different social platforms and how mauch traffic you gain thanks to twitter and facebook.

wow: My starbucks idea

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• My starbucks idea is a collaborative website based on crowdsourcing.
• The website gives customers opportunity to use a suggestion box where they are able to share and suggest some personal requests and whishes in order to improve Starbucks services. 
• Now with new technologies, people get the opportunity to vote for the most interresting idea and leave a comment to complete it or make it better. 
• Among all the suggestions, we can found: get a free beverage for birthday or give credit for each drink or free WIFI use...
• few times after the website opening, people were already engage in this new type of community.  Some ideas received more than50 comments both and other get more than 10 000 votes. Historically speaking, the most famous idea received more than 95 000 votes. These exceptionals results traduce the increasing customers' needs to express themselves.
• So this is such a good exemple of communication and interactivity with customers that can be useful in hospitality  and services improvement. this collaborative space is not only a simply way to engage and give voice to costumers but it is also a powerful instrument for the brand company to really know and care about people's wants and needs...

And you what are your suggestions?

online reputation management for hotels

Wow: special K shop

my pinterest

Hey guys! you can now follow me on my pinterest account!!! see you there!

Find a hospitality or travel Pinterest + explore

I choose to explore the hospitality group Accor.

How does the brand use Pinterest to add value for the customer?

First, the brand use Pinterest to add value by sharring cool and relevant images of food, landscapes or local culture. though 11 boards,  customers have  an overview of the company and can discover the lastest destinations where the group is present.  With all these images people are impacted by the brand atmosphere  and are inspired for their personal travel.

secondly, the brand doesn't only share its own content, but also share content from other people and website to promote a lifestyle or show the real essence behind the brand. The main goal is to make people discover the brand from the inside  with strong add value content and then make them to be in love with the brand and sell the products decribed on the page .

and finally ,there is a kind of proximity and a trust relationship established with the customer, who do not hesitate to share interesting content with the rest of the community.

Is the Pinterest bookable?

Yes it is!