wow: My starbucks idea

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• My starbucks idea is a collaborative website based on crowdsourcing.
• The website gives customers opportunity to use a suggestion box where they are able to share and suggest some personal requests and whishes in order to improve Starbucks services. 
• Now with new technologies, people get the opportunity to vote for the most interresting idea and leave a comment to complete it or make it better. 
• Among all the suggestions, we can found: get a free beverage for birthday or give credit for each drink or free WIFI use...
• few times after the website opening, people were already engage in this new type of community.  Some ideas received more than50 comments both and other get more than 10 000 votes. Historically speaking, the most famous idea received more than 95 000 votes. These exceptionals results traduce the increasing customers' needs to express themselves.
• So this is such a good exemple of communication and interactivity with customers that can be useful in hospitality  and services improvement. this collaborative space is not only a simply way to engage and give voice to costumers but it is also a powerful instrument for the brand company to really know and care about people's wants and needs...

And you what are your suggestions?