lundi 11 février 2013

my pinterest














Hey guys! you can now follow me on my pinterest account!!! see you there!


Find a hospitality or travel Pinterest + explore


I choose to explore the hospitality group Accor.

How does the brand use Pinterest to add value for the customer?


First, the brand use Pinterest to add value by sharring cool and relevant images of food, landscapes or local culture. though 11 boards,  customers have  an overview of the company and can discover the lastest destinations where the group is present.  With all these images people are impacted by the brand atmosphere  and are inspired for their personal travel.

secondly, the brand doesn't only share its own content, but also share content from other people and website to promote a lifestyle or show the real essence behind the brand. The main goal is to make people discover the brand from the inside  with strong add value content and then make them to be in love with the brand and sell the products decribed on the page .

and finally ,there is a kind of proximity and a trust relationship established with the customer, who do not hesitate to share interesting content with the rest of the community.

Is the Pinterest bookable?


Yes it is!

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